Every year people are alerted to the impending arrival of Christmas with the traditional switching-on of Christmas lights in town centres and shopping centres throughout the UK which serve to launch the festive season.
The Christmas lights switch-on ceremony is an event that is eagerly anticipated by shoppers & retailers alike and is often accompanied by an exciting mix of entertainers and performers who help create a memorable event for one and all.
The switching on of the Christmas lights alerts local people to the fact that Christmas trading, late night shopping and special Christmas offers have started; serving to get them thinking about and buying for Christmas. The launch can take various shapes whether it be a heralded by the cutting of a ribbon or the pressing of a button, often preceded with a countdown by the crowd in attendance.
There is usually a big build-up to the switching on of Christmas lights which can take the form of leaflets and posters in shops and on public noticeboards as well as via advertising in local newspapers and on radio/TV news bulletins.
Christmas light switching-on ceremonies provide a great photo opportunity for towns, shops and businesses alike to get coverage and exposure in the local press at the busiest retail period of the year.
The actual pushing of the button or cutting of the ribbon can be performed by a plethora of characters ranging from TV celebrities, lookalikes, tribute artists or bands to traditional figures such as Father Christmas or - if you prefer - Santa Claus.
It is always advisable to book early to ensure that you get the ribbon cutter/button pusher of your choice for a Christmas light launch with many shopping centres booking at the beginning of the year to avoid disappointment.
The launch is often preceded by marching bands parading through the town alongside other entertainers including mix and mingle artists, costume entertainers dressed as snowmen and penguins, and ice characters on stilts such as Jack Frost and Ice Queens. Such parades usually finish at a Christmas grotto or at the main focal point of the Christmas lights switch-on event.
Alternatively, some Christmas light launches have the launch first, followed by entertainment throughout the day.
Entertainment-wise there are no boundaries with regard to to the types of entertainers that can be provided for Christmas light switch-on launches. Any entertainment that will create dwell-time and a great atmosphere with lots of things to do is appropriate. Dwell time is an important by-product of Christmas Switch On Launches as the more that people dwell by being entertained, the more money they are
likely to spend in the shopping centre in which the ceremony is being held.
This article was kindly provided by Julie Housego of JH Promotions - Entertainment and Promotion Consultants