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Old Vic Celebrity Gala branded by Rose
The identity for this year's annual 24 Hour Plays Celebrity Gala at London's Old Vic Theatre has been organised by consultancy firm Rose.
Rose will also be acting as a sponsor for the event, which is due to take place on Sunday (November 30th), Design Week reports.
In its role as design sponsor, Rose will be advertised on the Old Vic's website and in the event's programme.
According to the firm, the Old Vic brand has been incorporated into the identity of the event.
"The hourglass marque inserts an appropriate idea into the concept, creating a little identity for the Gala," Rose explained.
Proceeds from the event will go to New Voices, a programme organised by the Old Vic which helps to support young people in the theatre.
24 Hour Plays Celebrity Gala involves a myriad of celebrities from the world of theatre who join together to write and perform six short plays in 24 hours.
