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Celebrity chef Novelli cooks for charity gala
An events company run by It-Girl Tara Palmer-Tomkinson is hoping to make gala events more open to younger people.
Three's A Crowd is hosting a corporate event on Tuesday, November 25th, in aid of The Children's Society.
The event will be held at Floridita in Soho and feature music from The Feeling and an appearance from Beth Rowley.
Celebrity chef Jean-Christophe Novelli has designed the menu for the guests at the charity gala.
It is hoped that by making the event more accessible, it will open up the charity gala market to younger audiences.
Mark Emms, chief executive of Three's A Crowd, said: "The younger generation's capacity to give is under estimated but there is no market for them to attend boring charity lunches.
"We have taken the standard high-ticketed charity event and offered it to both the elite (who are getting great value for money) and the average concert goer (who might want to experience live music differently)."
