While Haven is usually associated with family holidays, the company is set to broaden its horizons and venture into the arena of corporate events.
The companys head of specialist sales, Annabel Graham-Martin has suggested that the company's 35 parks offer companies the "perfect setting for events such as conferences, product launches or team building".
She explained that the company was looking to "differentiate itself " from the competition and was forward looking in its approach to business.
Ms Graham-Martin said: "We have a range of facilities already on-site, we are competitively priced and have parks all around the country.
"We have already attracted corporate clients and our value for money and flexibility have been key."
She said that Haven could offer a viable alternative to companies who can no longer afford the expense of corporate events abroad, although she warned that the company is "not necessarily the cheapest option".
Haven Holidays won three travel awards in 2008 including in the best value and family-friendly categories.