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Forever Friends celebrates 21st with corporate party
Hallmark brand Forever Friends celebrated its 21st birthday with a corporate event for employees.
The cute bears which feature on cards, calendars, mugs and in books were launched more than two decades ago and have been among the greetings company's most successful brands.
A special birthday party for staff was held at Hallmark's head office in Bradford, where a new PR campaign unveiling the formula of the perfect friendship was also unveiled.
Guests included those that had worked for the company since Forever Friends started.
The party also showcased Forever Friends down the years and helped to raise £681 for Hallmark's nominated charity Help for Heroes.
Friendship expert Jennifer Dixon said: "This birthday party was a great occasion to celebrate 21 years of what is one of the UK's most popular and long standing characters.
"We thought it was extremely fitting that our 21 year colleagues should be made guests of honour at the event - after all they have seen the Forever Friends bear right through the ages."
