The growing success of the annual Promotional Marketing Exhibition has forced organisers to move the corporate event to a more prestigious venue as of next year.
This year's show featured more than 200 exhibitors displaying the latest marketing innovations and developments at London's Olympia, attracting thousands of industry executives.
In order to replicate this success, those behind the show had planned to retain the same venue for 2009.
However, in order to move the corporate event forward and heighten the prestige of the gathering, planners have confirmed that the Royal Horticultural Halls and Conference Centre will host next year's exposition.
The sprawling art deco masterpiece in Westminster boasts a larger capacity than the Olympia, as well as a series of stunning settings designed to inspire exhibitors and attendees alike.
The Promotional Marketing Exhibition 2009 will be set against the backdrop of Lindsey Hall, replete with its classical Edwardian designs, as well as the vaulted ceilings of Lawrence Hall.
Uniquely for central London, the Royal Horticultural Halls also features a Glasshouse complete with exotic plants and a waterfall.
The show - which is the largest promotional marketing exhibition in the UK - is scheduled to take place between April 21st and 23rd next year.