Corporate party sponsorship on the rise

Private party sponsorship is no longer the domain of large corporations, according to a veteran corporate blogger.

Draughting in drinks companies to provide the alcohol, tobacco companies to bring cigars and clubs to provide the venue can help cut down on costs.

Restaurant owners and liquor distributors realise that the demographic of certain corporate events can be an excellent way of advertising their products.

Bruce Watson told Wallet Pop that corporate sponsors are often delighted to provide free goods, provided there is a suitable audience to target.

Expert organisers recommend sending a sincere email to your brand of choice, outlining the details of the proposed event and the demographic of guests.

In return for complimentary drinks, goods or services, most providers will expect to be able to display promotional material.

Previously, private party sponsorship has been the preserve of celebrities, such as Lindsay Lohan, who secured Svedka vodka as the sponsor for her 21st birthday party.

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