Corporate world embracing culture

The world of arts and culture is a booming area for corporate hospitality and networking according to a new report.

Figures published by consultancy Arts and Business, carried in the Financial Times, indicate that companies are increasingly looking to galleries and museums as much as the traditional sporting and entertainment events which are offered as perks.

As well as being less limiting - in terms of space and interest - the cultural freebies are seen as a useful way to emphasise an organisation's awareness and engagement with the community.

Colin Tweedy, chief executive of Arts and Business, told the newspaper: "There is a moral aspect here, but it is mainly about money.

"Banks and companies want to impress clients and attract recruits, and also develop their public image. This can be done by sponsoring an exhibition at the British Museum or developing an in-house art collection that improves the work environment."

Paul Myners, chairman of Land Securities and Guardian Media Group, and chairman of Tate trustees said sponsorship was another key tool for organisations looking to foster links with the arts, noting BT’s sponsorship of Tate online.

Tate Britain offers a number of corporate meeting facilities and tie-ins, including private viewings and special exhibitions.

• Asian weddings services
• Celebrity events
• Corporate events
• Event corporate news
• Event services
• Events trends
  • Parents 'to spend less' on Christmas presents
  • Brits to cut down on Christmas gift spending
  • Office Christmas parties 'still needed'
  • Christmas corporate events at Birmingham bistro
  • Parties left untouched by credit crunch
• Weddings
• Weddings services
• What’s new in events?